DAER South Florida Entertainment Group is focusing on expanding the Guitar Hotel Seminole Hard Rock Hotel & Casino Hollywood. Hard Rock spent $1.5B on expansion and DAER intends to open a Dayclub, Nightclub, and Rooftop experience. This will be the new “Vegas-style” hotspot in South Florida. People in the East Coast don’t have to travel all the way to Vegas when we have this gem opening this Fall! How awesome would it be to lock in residencies with some of the best DJs and spend a whole weekend at the hotel?!