Swedish House Mafia Launches SUPERHUMAN Label for Creative Freedom

The electronic dance music scene just got a major shake-up. Swedish House Mafia—Axwell, Steve Angello, and Sebastian Ingrosso—has unveiled SUPERHUMAN, their own record label and creative agency based in Stockholm. This isn’t just a side project; it’s a bold declaration of independence for a trio whose anthems like “Don’t You Worry Child” and “Save the World” have soundtracked festivals and clubs for over a decade. Announced in April 2025, SUPERHUMAN positions the group to take full control of their music and vision, while opening doors for other artists to join their creative hub.

SUPERHUMAN is more than a traditional record label. Billed as a “multidisciplinary creative company,” it’s designed to fuse music production with art, technology, and bold ideas. Its mission, as shared on the label’s sleek website, superhuman.music, is to “innovate boldly and redefine the standard.” That’s a tall order, but given Swedish House Mafia’s track record, it’s one they’re equipped to deliver on.
The label has been quietly laying groundwork since February 2024, releasing tracks like “Lioness” featuring Niki & the Dove and Sebastian Ingrosso’s solo effort “Flood.” These early releases show SUPERHUMAN’s range—capable of delivering both high-energy EDM and experimental vibes. The label’s official launch in April 2025 comes with a splash, timed perfectly with the announcement of a new single, “No Enemies,” featuring Swedish singer-songwriter Namasenda, set for release on April 24, 2025.

Fans are already buzzing about “No Enemies,” a collaboration that pairs the trio’s signature sound with Namasenda’s distinctive vocal style. While no preview is available yet, a pre-save link is live, fueling anticipation for what could be a festival-ready banger. This release is just the start—SUPERHUMAN is poised to host more music from the trio, including potential solo projects from Axwell, Angello, and Ingrosso, as well as collaborations with other artists.
What sets SUPERHUMAN apart is its open-door policy. Sebastian Ingrosso recently took to social media, urging musicians to “send us music,” a clear sign that the label is scouting for fresh talent. This approach could turn SUPERHUMAN into a breeding ground for new EDM stars, giving it a broader influence than a typical artist-run label.
For Swedish House Mafia, SUPERHUMAN is a chance to break free from the constraints of major labels. The EDM industry is often a tug-of-war between artistic vision and commercial demands, but this move lets the trio call the shots. They can experiment with sounds, collaborate freely, and shape their releases without external pressure. It’s a power move that aligns with the group’s history of pushing boundaries, from their early progressive house days to their 2018 reunion.
The ripple effects could be significant. By showing that artists can thrive independently, Swedish House Mafia might inspire others to follow their lead. In an era where streaming platforms and social media give artists direct access to fans, labels like SUPERHUMAN could redefine how music is created and shared. It’s a model that prioritizes creativity over conformity, and that’s a big deal in today’s industry.
SUPERHUMAN’s launch comes at a pivotal moment for EDM. The genre has evolved from underground raves to global festivals, but it’s also facing questions about its future direction. Swedish House Mafia, with their knack for setting trends, could steer the conversation through this new venture. By blending music with art and tech, they’re not just releasing tracks—they’re building an experience that could resonate with fans and creators alike.

The label’s Stockholm base also adds a layer of intrigue. Sweden has long been a hotbed for electronic music, producing acts like Avicii and Alesso. SUPERHUMAN could cement the country’s reputation as a creative powerhouse, especially if it nurtures local talent alongside international names.

What’s Next?

As of April 22, 2025, SUPERHUMAN is off to a strong start. With “No Enemies” dropping in days and the label already proving its versatility, the stage is set for a big year. Fans are eager for more music, whether it’s a full Swedish House Mafia album, solo tracks, or surprises from new signees. The trio’s energy is palpable—they’re not just running a label; they’re sparking a movement.

For the latest updates, check out superhuman.music. Swedish House Mafia has always been about big moments, and SUPERHUMAN feels like the start of something monumental.