Coca-Cola brings you into Dance Music World
Written by Davide on August 30, 2022
Coca-Cola brings you into EDM World! Suppose you attended Tomorrowland or just watched the live streaming. In that case, you might have probably noticed this year’s collaboration between Coca-Cola and Tomorrowland. Furthermore, you might remember the recent partnership with Marshmello.
After these intersections between the world-renowned drinks brand and the Dance music world, they are launching Coca-Cola Creations Hub!
Indeed, after purchasing the Dreamworld limited edition, you can scan the packaging with your smartphone and log into the Coca-Cola Creations Hub. So you will unlock a series of music experiences for the occasion. “Dreamworld” incorporates surrealist themes with technicolor pictures related to the landscapes and the sounds of the most popular festivals in the world.
According to a press statement, the company aims to “evoke the boundless creativity of the human imagination with the unique taste of Coca-Cola.” It addresses Gen Z.